How to Own the Fourth Quarter

Win the fourth. A common mantra throughout sports. As the clock strikes 0:00 at the end of the third quarter, players, coaches, and fans hold up for fingers in the air.

It’s October 1st and we’ve reached the fourth quarter. It’s been one helluva year, and we have 3 months – 92 days – (as of publishing) to achieve our goals whatever they may be. Some of our goals have been derailed. And, you know what? That is fine. Because you can still win the fourth.

“A pessimist complains about the wind. An optimist knows it will change. A leader adjusts the sails.”

Look at your goals. Where are you with them? We were thrown just about every type of pitch this year. How can you adjust, and what will success look like? Maybe you won’t reach 1,000 miles of running this year. But are you more fit? You can easily use the fourth quarter lay down a foundation for success in 2021.

Sure, races were canceled so your PR may not have moved officially. But you can still make yourself faster, better, and stronger. This works for all areas not just sports. What changes can you make in your life right now during the fourth quarter that allow you to win the year, and build the momentum for next year?

It’s simple: Focus on what is most important.

You may have set some lofty and vague goals for the year. It’s time to narrow those down and focus on what is most important – what will make the biggest impact in your life. Determine where your focus and attention need. Say “no” to things that do not fit with your focus. Yes, it is perfectly fine to be selfish, because no one else is going to achieve your goals but you. And, if you’re too busy helping others reach their goals, where do you end up.

An interesting way to look at it is this: Imagine you have $10 in singles in your hand. Where are you spending that money? The majority of people will spend until they have $0 – not saving any for themselves. Many do that with time too. They spread their time to everyone else, instead of saving some to work on their own goals. Right now, in the fourth quarter, it’s time to focus on you. Because in all actuality, you reaching your goals (or not) affects everyone around you.

Lastly, lean on your community for motivation, and even ask someone to hold you accountable. Most times, you don’t even need to ask – your group will do it subconsciously. Those out of the blue texts you receive, they random post in your timeline, or a chance meeting somewhere. It’s your friends and family saying “I have your back.” And, if for any reason you think you don’t have anyone to hold you accountable reach out to me. I got you. It’s fourth quarter. You slugged down some water. Tightened your straps. And, refocused. Cross those lines and WIN THE FOURTH.

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