Do Yourself a Favor, Quit Using Buzzwords

It’s difficult to get through a day without hearing or reading a buzzword. People use them ad nauseam thinking their audience will either pay more attention, they can attract more prospects, or it sounds better than what it really is. Problem is buzzwords have the exact opposite effect, and send your audience to a land far, far away. Let’s face it: When you said you … Continue reading Do Yourself a Favor, Quit Using Buzzwords